Dr. Thomas Schielke/DE

How Apple strives for the perfect sky and revives cities

Presentation date: 25. October
Presentation time: 11:15

The paper uses the worldwide Apple stores as case studies and analyses the lighting design with regard to aesthetic quality and cultural context. The focus is on three aspects and how they contribute to brand communication: daylight, interior lighting and exterior lighting. Selected stores are shown as a representation of the core design topics. A minor historical examination reveals how the lighting design has changed from the first to the latest stores, and how other brands have imitated the lighting concept. The image of a natural sky and atmosphere has been perfected over time. In addition, the brand contributes to convivial street life through the lighting in the stores.

Dr. Thomas Schielke/DE, ERCO

Dr.-Ing. Thomas Schielke studied Architecture at the University of Technology in Darmstadt/DE, and has a leading role in didactic communication at the lighting manufacturer Erco. He is a co-author of the the books “Light Perspectives – between culture and technology” and “SuperLux – Smart Light Art, Design & Architecture for Cities”. Thomas Schielke has published numerous articles on lighting design and technology and has lectured at leading European and American universities, including Harvard GSD and MIT. His column “Light Matters” on ArchDaily reveals various perspectives of architectural lighting. His research interests focus on qualitative lighting design and brand communication.