Marcel Dion/CA

Creating an analogue shopping experience

Presentation date: 24. October
Presentation time: 10:15

Historically, typical retail lighting has succeeded with generic recipes for creating product highlights and perimeter flood lighting. These recipes no longer hold true. Marcel Dion believes that today’s shopping experiences require more theatre, more drama, more interest, welcoming customers and immersing them in the present. Examples will be shown of lighting design for shopping experiences in the digital age that is tied to the character of a brand, forming a symbiosis with the interior design to narrate the story of the brand experience.

Introduced by

Marcel Dion/CA, Marcel Dion Lighting Design

Founder and Principal Lighting Designer, Marcel Dion is an award-winning lighting designer with extensive experience and a passion for global design and technology.

A graduate of Algonquin College’s Interior Design program, he possesses the unique ability to collaborate with the design team, interpret architectural intent, and craft creative solutions through the fusion of technological nuance and design sensibility. Marcel is a Professional IALD member, Lighting Certified and LEED Accredited Professional fully engaged in the lighting community.

Since establishing Marcel Dion Lighting Design in 2010, Marcel has received numerous accolades including IES Awards of Merit and Section Awards for the Brookfield Place Heritage Façade, Brookfield Place Allen Lambert Galleria / Sam Pollock Square, and Bridge 13, Welland.

Prior to launching MDLD, Marcel worked as a Lighting Designer and Project Manager at New York City’s Fisher Marantz Stone. Be it retail, residential, hospitality, commercial, entertainment, structure or landscape design, Marcel’s 15 years of international experience translate into strategic lighting solutions that punctuate clients’ visions for the built environment.