Moderated discussion

Discussion time: 14:00 – 14:30

Shopping is no longer an activity that primarily takes place in the physical world. Given that retail stores today have to compete against multi-billion profit-generating online shopping sites such as Amazon, lighting designers are also having to face new challenges: has fulfilling a client’s wishes plus the need to ensure continuing sales to justify the costs for lighting design services become the priority nowadays, or is there still room to realise a creative and meaningful concept? The moderated discussion will also address the differences between designing for high-end stores and low-end shopping spaces such as supermarkets.

Confirmed participants:

Greta Smetoniute
Deniz Uyaniker

Moderator

Joachim Ritter/DE

Joachim Ritter, is a free-lance journalist with 25 years‘ professional experience. Special topics: architecture, lighting design and lighting technology. Joachim is the owner of the VIA-Verlag company and editor-in-chief of the Professional Lighting Design online platform. He is a Founding Member and was a board member of the Professional Lighting Designers’ Association, PLDA for 13 years. Until 2011 he was a Fellow Member. He also co-organises international workshops, conferences and other educational activities to promote the lighting design profession. He is organiser and founder of the global lighting design conventions in London PLDC 2007, Berlin 2009, Madrid 2011 and Copenhagen 2013. Joachim Ritter served also a Member of the Board of the IALD Education Trust Fund of the IALD, International Association of Lighting Designers from 2005 to 2006.