The role of colour in a saturated world
Presentation date: 26. October
Presentation time: 11:15
Colours were already grabbing and directing our attention 500,000 years ago when, as hunter-gatherers, spotting a brightly coloured flower indicated fertile land. Now most people live in environments which are saturated with colour. In this context the effects of colour on people are changing. LED technologies allow us to create endlessly with coloured light. But just because we can, does it mean we should? Human perception of colour begins with light, but our experience of it is sociocultural. As the ‘attention economy’ grows, what will the role of colour be in saturated multicultural 24-hour cities and pixel-based worlds?
Jennifer Tomkins/UK, Speirs + Major
Jennifer Tomkins graduated from the Politecnico di Milano with a Master’s Degree in Lighting Design & LED Technology. From April 2018 until June 2019 she has been working for Nulty+ and has started working for Speirs + Major in June 2019. Before aiming for a career in lighting, Jennifer studied English Literature in Liverpool and worked as a Director for Communication and Head of Marketing, which involved developing and evaluating PR, marketing, and fundraising strategies.